# Use case: Incentive Campaign

Token airdrops are a popular way to thank your project's early adopters and bootstrap activity. Since another goal here is to have these early users keep their tokens for a long period of time and take part in activities like governance, it is important to find the right people to airdrop your tokens to. DeepDAO’s \[] API package can assist you with this. 

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DeepDAO aggregates blockchain profiles on over 6 Million addresses, 1.7 million of which are documented on our machines for their active DAO participation. You can further target them based on their participation scores, topics of interest in categories (for example, DeFi vs NFTs), period of activity, governance participation (for example, Snapshot voters vs Aragon voters), and otherwise. When the number of early users of your product is small, this method lets you tap into a large and diversified pool of addresses, hence expanding the marketability of your airdrop.

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